About Us

The Ethnic Boho's journey began in 2022 with a vision to merge fashion with sustainability, inspired by a deep appreciation for Indian textiles and craftsmanship. Fueled by a passion for innovation and creativity, we embarked on an extensive research and background work, talking to numerous fashion designers, artisans, and industry experts.

Through these conversations, we recognized the untapped potential of Indian textiles and the need to provide a platform for budding designers eager to showcase their talent on a global scale. With a firm belief in the power of collaboration and community, we set out to create a brand that celebrates tradition, creativity, and conscious living.

At The Ethnic Boho, we're committed to empowering artisans, promoting sustainability, and fostering a sense of community among fashion enthusiasts. Our platform not only offers stylish and sustainable garments but also serves as a launchpad for emerging designers who share our enthusiasm for traditional Indian textiles.

Together, we're redefining fashion, one beautiful garment at a time, and creating a brighter, more inclusive future for the industry. Join us on this journey as we celebrate the rich heritage of Indian textiles and embrace the spirit of creativity and collaboration.

A Launchpad for Emerging Designers

The Ethnic Boho serves as a launchpad for emerging designers passionate about traditional Indian textiles. We celebrate collaboration, honouring heritage while embracing innovation and conscious living.

Empowering Artisans

At The Ethnic Boho, we empower artisans and foster sustainability, weaving together a vibrant community of fashion enthusiasts. Our ethos revolves around redefining fashion and creating a future that embraces inclusivity and creativity

Sustainable Fashion, Rooted in Tradition

Our commitment to sustainability is woven into every garment. From reusing and reducing to recycling, each piece tells a unique story of heritage and craftsmanship, preserving traditional Indian practices and weaves.